At the NYTimes.
And the writer is not hysterical.
The Rising Voice of Gun Ownership is Female
I like the end:
Yet even some of the most ardent female gun enthusiasts said the industry had made a misstep in concluding that all women shooters like pink.
Professor Stange called gun makers’ obsession with the color “infantilizing.” Ms. Wilson-Cohen said that “a large majority of females sort of feel like it’s a slap in the face” to assume that a pink gun will draw them in.
For her part, Ms. Tartaro said, “I don’t personally care for it.”
But she added that she knew a woman who had a different take, saying, “It’s not my favorite color, but I bought it because now my husband never touches it.”