"This is the new "wear your seatbelt" ad the UK is doing - started by some fella not hired to do it, but because the cause is important to him, he came up with this idea, and now it's being hailed across the world as a "beautiful" commercial.
...And now the video has become so popular with the general public that people are forwarding it to friends/family on their own so quickly that it has spread all over the world in a very short time. Check out this remarkable ad."
I was prepared to roll my eyes at yet another politically correct admonishing public service ad...telling me what I ought to do "for my own good".
Then I watched it. (There seems to be something in my eye...)